China IPR SME Helpdesk event: Developing a Strong IP Strategy for your SME (Guangzhou)

http://www.china-iprhelpdesk.eu/en/upcoming-events/icalrepeat.detail/2014/09/23/497/-/developing-a-strong-ip-strategy-for-your-sme-guangzhou

Event Details:  

Event type:       Breakfast seminar

Date:                   Tuesday 23 September 2014

Time:                  9.00am – 11.30am

Location:            The Canton Residence, No. 48 Haifeng Street, Zhujiang New Town, Guangzhou

Language:          English

Admission:       No charge but only open to European SMEs and SME intermediaries

Supported by:   European Chamber of Commerce, Spanish Chamber of Commerce,

                       China-Italy Chamber of Commerce, UK Trade & Investment, British Chamber,

                       German Chamber of Commerce, China-Britain Business Council, Bencham

Event Description

Fast growth, an increasingly skilled workforce and improving infrastructure have attracted many European SMEs to set up a business in China. Although China offers ample opportunities in sales and manufacturing, China also remains one of the world’s largest sources of intellectual property rights infringement. A challenge for European SMEs is how to take advantage of the opportunities while minimising the risk of intellectual property loss.

It is important to realise that many of your company’s assets are considered IP. This workshop will help you to identify and determine the value of these assets. You will learn how to identify your company’s challenges in the Chinese IP landscape and will be provided with quick, cost-effective resolutions to protect your business. You will learn from real-life experiences from an SME operating in the PRD.

During this session, you will have the opportunity to play the China IPR SME Helpdesk’s recently launched IPR Serious Game. When playing the serious game you will be guided through common business scenarios linked to IP challenges, which provides an immersive context for situational learning. This new business tool will allow you to increase your knowledge and awareness about managing intellectual property when entering the Chinese market.

Breakfast pastries will be served during the seminar.

Tentative Agenda

09.00am – 09.30am          Registration
09.30am – 09.35am          Welcome remarks
                                    European Chamber of Commerce
09.35am – 09.50am          Update on the China IPR SME Helpdesk’s activities
                                    Judith van de Bovenkamp, Project Officer, China IPR SME Helpdesk
09:50am – 10:15am          Developing a strong IP strategy for your SME
                                    Alice Li, Legal Advisor, Wragge Lawrence Graham & Co
10.15am – 10.45am          Coffee Break (laptops available to play the Serious Game)
10.45am – 11.10am          Case study: dealing with IP infringement from an SME perspective
                                    SME, Speaker TBC
11.10am – 11.30am          Q&A Session
11.30am                         IPR One-on-one consultations sessions (optional)

One-on-one IPR Consultation Sessions

If you would like to receive confidential one-on-one advice about your business in China, sign up for a free, 20-minute consultation with our qualified IP Expert. To ensure you have a chance to meet with the expert, please book your session in advance by indicating your interest when you register. Please specify the nature of your question and the expert you wish to book a session with. The one-on-one consultations are open to European SMEs on a first-come, first-served basis. Any information you provide to the China IPR SME Helpdesk with be treated as confidential.

Speaker Biography

Alice Li, Legal Advisor, Wragge Lawrence Graham & Co

Alice Li has more than 10-year’s working experience in advising foreign companies on all aspects of their contentious and non-contentious IP strategies in China. Alice is a legal advisor at Wragge Lawrence Graham & Co LLP, with strong experience in patent, trade mark and copyright litigation and enforcement strategies as well as experience in Geographical Indications, Anti-Unfair Competition Laws and other, less common, types of rights. Alice acted for clients in the FMCG, mobility, IT accessories, retail and food industries.

Registration and cancellation

China IPR SME Helpdesk events are only open to European Small and Medium Enterprises (SMEs) and SME intermediary organisations such as embassies and consulates, chambers of commerce and trade associations. This event is closed to law firms and business consultants. If you meet the criteria and would like to attend please register by emailing rsvp-china@china-iprhelpdesk.eu with the name and date of the event in the subject line and your company information. You will receive a confirmation e-mail. Because seating is limited, in the case of unexpected cancellation please inform the Helpdesk as soon as possible.

About the China IPR SME Helpdesk

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our expert by phone, Email or though the website.

Practical Solutions to Help You Think Big: PRD European SME Forum 2014

Time 2014-04-16 | 08:30 – 12:50
Venue Grand Ballroom, Crowne Plaza Hotel & Suites Landmark Shenzhen
Address 3018 Nanhu Road, Shenzhen
Fee EU-chamber Members: Free/200 | Non Members: 400

The European Union Chamber of Commerce, the China IPR SME Helpdesk and the EU SME Centre are delighted to invite you to the first half-day SME Forum on Wednesday 16 April 2014 at the Crowne Plaza Hotel & Suites Landmark Shenzhen.

The forum will provide a platform for sharing knowledge and best practices on the issues that matter most for SMEs in China. SMEs will learn how compete for talent and build powerful branding strategies in the increasingly competitive market in the Pearl River Delta (PRD). The forum highlights practical tools available for SMEs to help grow their businesses.

European Union SMEs will enjoy free admission upon written approval after their registration on our website.

Non-EU SMEs/Large enterprises: Member fee: 200 RMB
Non-EU SMEs/Large Enterprises: Non-Member fee: 400 RMB

Tentative agenda

08:30 – 09:00   Registration & networking

09:00 – 09:10   Opening & welcome remarks

Hubert Delelis Fanien, Chair of the SME Forum,
European Chamber

Session 1

09:10 – 09:40   How to attract talent as an SME in China

Christine Raynaud, CEO, MRIC

09:40 – 10:20   Defining Employee Roles, Responsibilities and Compensation for SMEs in China

Cindy Jensen, EU SME Centre Speaker

10:20 – 10:40   Q&A, moderated by Hubert Delelis Fanien         

10:40 – 11:10   Coffee break & networking

Session 2

11:10 – 11:40    Building a powerful branding strategy for your SME in China

Tristan Roquette, Founder and Managing Director, and Noelia Maestre,
Marketing & Communications Director, Teamacting Group

11:40 – 12:30    Update on the changes to the Chinese Trademark Law and

introduction to the China IPR SME Helpdesk

David Allison, China IPR SME Helpdesk Expert

12:30 – 12:50    Q&A moderated by Hubert Delelis Fanien

 

Speakers 

 

Hubert Delelis Fanien, Founder, AKA Outspring

Hubert Delelis Fanien specializes in auditing and quality inspection and has personally recruited, trained and developed hundreds of Chinese team members enabling them to become the top managers of today and tomorrow. Mr. Fanien has developed a worldwide industrial process expert network. He founded AKA Outspring to transmit his passion and expertise in developing people and securing their competency through training and an adapted organization / management system. Mr. Fanien serves as the Chair of the SME Forum of the European Chamber of Commerce in China for the Pearl River Delta (PRD) Chapter.

Christine Raynaud, CEO, MRIC

Christine Raynaud is the CEO of MRIC, one of the most well-established recruitment firms in Mainland China and in Asia. Operating from six locations, Beijing, Shanghai, Guangzhou, Hong Kong, Taipei and Singapore, MRIC employs over 180 staff and provides executive recruitment services and outsourcing solutions to clients in every major industry. Christine has gained more than 25 years of experience in search, recruitment and staffing, drawing on the knowledge gained through leading HR services businesses in over 21 international markets. Ms. Raynaud is a graduate of HEC Paris with a career that includes roles with recruitment industry leaders such as Hudson, Manpower, Inc., and Adecco.

Cindy Jensen, EU SME Centre Speaker

Cindy Jensen has over 20 years’ experience working with well-recognised multinational companies (including Frito-Lay, a division of PepsiCo and TELUS Mobility) in the fields of sales, marketing and human resources. She has expertise in a broad range of areas including: Talent & Organisational Development, Change Management, Cross Cultural Understanding, Performance Management, Strategy Development, HR Consulting, designing and facilitating Leadership Development programmes and Executive Coaching. Ms. Jensen has a BComm in Marketing and Human Resources from Dalhousie University, Halifax, Canada and is a graduate of the Rutgers International EMBA programme with a concentration in Finance and Strategy. She is an ACC credentialed Executive Coach and a member of the International Coaching Federation. In 2012, Ms. Jensen was awarded the People’s Choice Award for Entrepreneur of the Year, Women in Business.

Tristan Roquette, Executive Consultant-Coach, Teamacting Group

Tristan Roquette is the Founder of Teamacting Group, a Consulting firm specialized in Leadership. He is a special advisor to General Managers and top executives of foreign companies, brands and institutions in China. As a consultant and executive coach, he was involved in several transformation projects, guiding his clients to act as true leaders, and through their self-conduct, developing their management teams and global organisation. Mr. Roquette has 10 years of experience as a consultant-coach, and nurtures the ambition of large companies and institutions such as Casino, Decathlon, the Netherlands Consulate, Oxylane Group and Sanofi-Pasteur. Mr. Roquette is also former member of several Boards of directors, and advises the European Chamber of Commerce in China and Roquette Asia.

Noelia Maestre, Marketing and Communications Director, Teamacting Group

Noelia Maestre has worked for branding and design agencies in London, Valencia and HK for more than 12 years and has extended experience in producing marketing materials and custom publications for brands such as TOTO, Mackintosh, Hyundai Card, Blackberry and Swire Properties. Since she arrived at Teamacting Group in 2013, she has been working in various projects including helping the GM to restructure and re-launch the company.

David Allison, China IPR SME Helpdesk Expert

David Allison is Counsel of Bird & Bird within the China IP team based in Hong Kong. With extensive experience in all major areas of intellectual property, including copyright, trademarks, patents, and registered designs, Mr. Allison has managed disputes dealing with infringement of trademarks, copyright as well as the misuse of confidential information and trade secrets. Mr. Allison’s particular areas of interest include contentious intellectual property disputes, the enforcement of intellectual property rights in both Hong Kong and mainland China, and the prosecution of trade mark portfolios in Hong Kong and the greater China region. He also advises clients on non-contentious matters, particularly relating to personal data privacy. Mr. Allison is qualified to practise law in the Supreme Court of Western Australia, the High Court of Australia and the High Court of Hong Kong.

Contact info

NAME: Ms.Caitlin McCarthy
T (0755) 8632 9040
E cmccarthy@europeanchamber.com.cn